One mountain view can change your whole day. This East Madeira route strings together the island’s best high viewpoints and heritage stops with a guide who keeps the pace easy.
What makes it work is the hotel pickup in Funchal and the fact that most stops are short, scenic hits rather than a long grind on the road. I also like that the itinerary mixes big-name viewpoints with authentic Santana houses that are still lived in.
The main thing to consider is weather and group expectations: the day depends on visibility in the hills, and the tour is sold as small group (up to 8), so if you’re picky about group size or language, confirm what you booked.
In This Review
- Key highlights I’d plan around
- Hotel Pickup in Funchal Sets a Calm Start
- Pico do Arieiro and Faial Viewpoints: High Views, Short Time
- Santana’s Triangular Thatched Houses: Heritage You Can Actually See
- Porto da Cruz Rum Factory Stop: A Small Taste of the East
- Pico do Facho and the Miradouro do Guindaste Skywalk
- The Small-Group Promise: What It Means in Real Life
- Photo and Clothing Tips That Make the Day Easier
- Price and Value: $42 for a Full East-Day Program
- Who Should Book This East Madeira Tour
- Should You Book It?
- FAQ
- What time does the East Tour run?
- Is lunch included?
- What does pickup include, and where is pickup available?
- How many people are on the tour?
- Are tickets included for the main viewpoints?
- What happens if weather is bad?
Key highlights I’d plan around
- Pico do Arieiro (1818m): big altitude views with a free admission stop
- Faial viewpoint: quick look at the Laurisilva Forest area for photos
- Santana typical houses: not just a photo set; some homes are lived in
- Porto da Cruz rum tasting: a fun break that fits naturally on the east drive
- Pico do Facho + Guindaste skywalk: two of the most dramatic view moments
- Guide-led small group feel: more time for questions and photo help
Hotel Pickup in Funchal Sets a Calm Start

You start at 8:30 am, and the biggest practical win is that pickup is built in for many stays in Câmara de Lobos Center and Funchal. You’re not fighting bus schedules, and you avoid that stressful moment of wondering where your van is in a crowded morning.
The day ends back at the meeting point, and the overall feel is “drive, stop, breathe, repeat.” That matters on Madeira because roads are twisty and steep. A guided schedule keeps you from wasting time and helps you hit the best viewpoints before visibility fades.
If you’re staying outside Funchal, pay attention: pickup is not collected from a long list of towns (including places like Machico, Santa Cruz, Santana, Porto Moniz, and others). Also, if you’re on a cruise, you should plan to meet at CR7 Museum—there’s no pickup from inside the cruise ship port.
You can also read our reviews of more tours and experiences in Madeira.
Pico do Arieiro and Faial Viewpoints: High Views, Short Time

The tour begins with Pico do Arieiro, Madeira’s second-highest peak at 1818 meters. This is the kind of spot where you understand why the island earns its fame. On a clear day, the views open up wide; on a foggy day, you get a totally different mood—still dramatic, just less “horizon.”
You’ll have about 30 minutes there, and admission is free. That timing is right: long enough to find a photo angle and take in the air, short enough that you’re not freezing your whole body off.
Next is Faial, a quick 10-minute viewpoint stop focused on panoramic views and the famous Laurisilva Forest area. This is more about getting oriented and collecting a few strong images than rushing a deep hike.
One practical tip: bring layers. One of the most consistent bits of advice from the day’s reviews is that conditions can flip fast—cold up high, warmer near the coast. Even if the morning looks sunny in Funchal, the hills can be a different world.
Santana’s Triangular Thatched Houses: Heritage You Can Actually See

After the peaks, the tour slows down for a heritage stop in Casas Tipicas de Santana. You get around 30 minutes for a break plus time to look at the famous triangular, thatched-roof houses.
This is where the experience becomes more human. You’re not only seeing a staged village setup. Some homes are described as still lived in, so it feels like living culture instead of a museum display.
A key detail: lunch isn’t included. So you’ll have time to take a breath and then decide what you want to eat in the area. That’s not a downside as long as you go in with a plan—pick something simple and local, then use the remaining time to enjoy the houses and surroundings.
Also, if you care about photo timing, Santana can be busy at certain hours. The guide’s job here is practical: showing you where to stand for the best angles without wasting your precious stop time.
Porto da Cruz Rum Factory Stop: A Small Taste of the East

The route continues to Porto da Cruz, where you’ll visit the Rum Factory House for a chance to taste typical rum. The stop is about 30 minutes and admission is free.
This is one of those “feels like a treat, but it’s still logical” stops. It breaks up the day after the higher viewpoints and heritage houses, and it connects Madeira’s east side to something you can bring home in your head even if you don’t buy bottles.
If you’re not into alcohol, don’t panic. You can still enjoy the setting and the novelty of the tasting portion—just treat it as a short cultural stop, not a long factory tour.
Pico do Facho and the Miradouro do Guindaste Skywalk

This is where the tour earns its bragging rights.
First up is Pico do Facho, a best-viewpoint-type stop in this itinerary. You get about 20 minutes here, and the admission ticket is included. Pico do Facho is all about dramatic perspective—one of those places where your phone camera suddenly stops arguing with you and starts behaving.
Then comes Miradouro do Guindaste, the famous Sky Walk viewpoint. You’ll have around 20 minutes, and admission is free.
Why it’s such a strong finish: the day’s earlier stops are big, but this part feels more immediate and thrilling. You get a controlled amount of time at each spot, so you don’t end up stressed. The guide’s timing helps here, too—holding you back just long enough to catch light and avoid the worst crowd clumps.
Bring the right shoes. You’re on a viewpoint with outdoor surfaces, and you’ll feel better if you’re not stepping carefully in flimsy footwear.
The Small-Group Promise: What It Means in Real Life

This is marketed as a shared small-group tour with a maximum of 8 travelers. In practice, that’s what makes the day feel less rushed. Smaller groups mean your guide can actually move people along when roads get busy, and you get better access for questions about what you’re seeing.
A lot of praise goes toward the guide/driver—Dino is repeatedly highlighted for being friendly, attentive, and quick to answer questions. The day also tends to include humor, which matters more than you’d think when you’re spending hours on mountain roads.
That said, here’s the reality check: one review complained about a larger-than-expected group size and mixed language. I can’t confirm what happened on any specific day, but I can give you the smart move: double-check your booking details before you get on the van, especially if you chose English specifically and you don’t want other languages in the group.
If you want a smooth, high-views day without the stress of planning logistics yourself, this is the right size—assuming your day lines up with the small-group setup you expected.
Photo and Clothing Tips That Make the Day Easier

Madeira rewards smart preparation. The tour’s rhythm means you’ll be outside at viewpoints, then back in the van, then outside again.
Here’s what I’d do to keep the day comfortable:
- Wear layers: cold near the peaks, warmer toward the coast
- Pack a light wind layer: higher elevations can feel sharp even in good weather
- Bring a rain layer if your forecast isn’t stable; the tour depends on weather
- Use non-slip footwear for viewpoints and the skywalk area
There’s also an onboard policy to know: no drinking coffee or soft drinks or ice cream on the vans, and the company policy says no wet towels or bathing suits during tours. It’s not a big deal, but it’s the kind of rule that can cause awkward moments if you show up with damp swim stuff or expect snacks in the vehicle.
For photos, the short stop times are intentional. You get only around 10–30 minutes per key moment, so arrive ready: camera charged, lens clean, and a quick plan for the first photo angle before you start walking.
Price and Value: $42 for a Full East-Day Program

At about $42.02 per person for roughly 7 hours, this tour can be good value if you’re the type who likes a lot packed into one day without thinking too hard about it.
Here’s where the value comes from:
- Pickup in Funchal (that alone can save time and money)
- A guide for a route that’s hard to DIY efficiently
- Multiple free-admission stops on the itinerary
- Two high-impact viewpoints at the end (including one ticketed stop at Pico do Facho)
Also, because this is a small-group format, you’re not paying for the same “seat on a big bus” experience. You’re paying for guidance and efficient timing.
The trade-off is lunch. Since lunch isn’t included, you’ll need to budget for a meal of your choice. The upside: you can pick what looks best to you instead of being forced into one set menu.
If you’re traveling as a couple, a small family, or a group of friends who want the highlights of east Madeira in one day, the price-to-scope equation is usually pretty satisfying.
Who Should Book This East Madeira Tour

This tour fits best if you want:
- A guided sampler of east Madeira without a car rental plan
- Big viewpoint time at Pico do Arieiro, Pico do Facho, and the Guindaste skywalk
- Heritage that feels real, not just “look and move on”
- A guide-driven day with a relaxed pace and room for questions
It may be less ideal if you:
- Need a long, slow walk at each stop (this is more “see it all in the available time”)
- Have very sensitive mobility needs for outdoor viewpoints
- Must have full control over language in the van (confirm your booking)
If you’re a first-timer on Madeira, this route is a strong “get your bearings fast” choice for the east side.
Should You Book It?
Yes—if your goal is to cover east Madeira’s headline sights in one efficient day, this is a smart pick. The hotel pickup, the small-group max, and the mix of mountain viewpoints + Santana heritage + Porto da Cruz rum make it feel like a complete, well-paced program.
Book it with two expectations set: weather can affect how clear the views are, and you’ll want layers for altitude. If you’re picky about group size or language, confirm your exact booking details before departure.
If that sounds like your kind of day, you’ll likely walk away with that Madeira feeling: steep roads, big sky, and a sense that you actually understood the island rather than just passing through it.
FAQ
What time does the East Tour run?
It starts at 8:30 am and runs about 7 hours. The tour ends back at the meeting point.
Is lunch included?
No. Lunch is not included, and you choose where to eat during the day.
What does pickup include, and where is pickup available?
Pickup is included from Funchal hotels/accommodation (and Câmara de Lobos Center). Pickup is not collected from many towns outside Funchal, and there’s no pickup from inside the cruise ship port.
How many people are on the tour?
The tour is limited to a maximum of 8 travelers.
Are tickets included for the main viewpoints?
Pico do Arieiro, the Faial viewpoint, Santana houses, and Porto da Cruz rum factory are listed as free admission stops. Pico do Facho viewpoint has an admission ticket included.
What happens if weather is bad?
The experience requires good weather. If it’s canceled due to poor weather, you’ll be offered a different date or a full refund.
























