REVIEW · MADEIRA
Go South Tour – Madeira Island Excursion
Book on Viator →Operated by Madeira Happy Tours · Bookable on Viator
One day on Madeira feels like a full mini-trip when you stitch together coast towns. I like the small-group feel (up to 18) and the live English commentary that keeps the drive moving with context, plus most stops are built around quick scenic breaks. One thing to consider: this is a go-go day, so if you want long stays or lots of walking, you may feel a little rushed during the short photo stops.
The vibe here is practical: pick up in central Funchal, then head south and west for sweeping coastline moments from Funchal area down toward Ponta do Pargo. In the feedback I saw, the guide named Marta comes up as a standout for making the day feel informative without turning it into a lecture.
In This Review
- Key highlights to look forward to
- Why the South Coast route works so well
- Price and value: what $46.91 buys you
- Getting picked up in Funchal without wasting time
- Ponta do Sol: pebbled beach views and a slow start
- Madalena do Mar: banana plantation time and sunset/sunrise bragging rights
- Calheta: sugar cane factory option and an artificial sand beach
- Quinta Pedagógica dos Prazeres: eco farm and tea house (ticket not included)
- Ponta do Pargo: far-west views and a lighthouse-cliff option
- Paul do Mar: fishing village charm and a famous surf spot
- Jardim do Mar: promenade stroll and old mill ruins from sugar days
- Food plan: make lunch and snacks easy
- What to watch for with guide commentary on local events
- Group size and pacing: what this day trip feels like
- Who should book this south coast tour
- Should you book the Go South Tour on Madeira?
- FAQ
- FAQ
- How long is the Go South Tour on Madeira?
- What does the tour cost?
- Is pickup available in Funchal?
- What language is the live commentary?
- Is the ticket mobile?
- Is lunch included?
- Are there any stops with admission fees?
- How many people are in a group?
- Does the tour run every day?
- What happens if the weather is poor?
Key highlights to look forward to

- Central Funchal pickup with two convenient meeting spots, then you’re dropped back where you started
- Up to 18 people means you can actually hear the guide and get around at each stop
- A “different Madeira” mix: fishing coves, banana-growing areas, and an eco farm with a tea house
- Free time that’s actually useful: most stops are short, scenic, and designed for quick photos and viewpoints
- Far-west finale at Ponta do Pargo with lighthouse-cliff views and a longer stretch to slow down
- Lunch is on you (bring your own snacks or meal), which can keep the tour value high
Why the South Coast route works so well

The big win of this outing is that it focuses on Madeira’s south and southwest in one packed day. You’re not stuck waiting for “the one big sight.” Instead, you get repeated payoff: pebbled beaches, ocean viewpoints, and small towns with a local rhythm.
The timing also matters. At roughly 7 hours 45 minutes, you’ll see a lot without ending up in that late-night, exhausted mode. Each stop is short enough that you can keep energy, but long enough to actually step out, take a few photos, and get your bearings.
And because the tour includes live commentary, the scenery doesn’t just pass by. You get explanations while you travel, which helps you connect why one town feels different from the next. That matters on Madeira, where the roads, cliffs, and microclimates change the feel fast.
You can also read our reviews of more tours and experiences in Madeira.
Price and value: what $46.91 buys you

At $46.91 per person, this tour is priced like a budget-friendly day trip—especially because so much is built around included transportation plus guided narration.
Here’s what you’re effectively paying for:
- Pickup and drop-off from central Funchal
- A planned route that strings together multiple key areas
- Live commentary and insurance
- Most stops with free admission tickets
What’s not included is mostly the stuff that would vary day to day anyway: lunch/snacks, and the tea house/ecological farm admission at one stop (listed as not included). If you pack a sandwich and a drink, the cost stays easy to control. If you plan to buy food at every stop, you’ll spend more than the tour price itself—so it’s smart to prepare.
The other value note: the group size is limited to 18, so you’re paying for a tour that’s meant to feel manageable rather than mass-market.
Getting picked up in Funchal without wasting time

The meeting setup is designed to reduce friction. You have two pickup options in central Funchal: one near the cable car station in the old town area, and the other at the Rotunda do Infante roundabout. Then the day ends back at the meeting point area.
You’ll want to keep your mobile ticket handy. Even small delays can add up on a full-day route, so I’d treat that first morning like a normal start: arrive a few minutes early and be ready to board.
Also, the tour runs with a weather requirement. Madeira weather can change quickly, and if conditions aren’t right, the tour can be rescheduled or refunded. That’s worth keeping in mind if your trip is tight.
Ponta do Sol: pebbled beach views and a slow start
Ponta do Sol is a classic opener for the south coast. You get about 30 minutes here, enough time to walk a bit, take in the ocean, and enjoy the emblematic feel of a town built right by the sea.
The detail that makes this stop work is the beach type: it’s a pebbled beach. That changes the vibe from sandy “resort coast.” You tend to get clearer ocean sightlines and a more local coastal character. It’s also a great moment to take a few photos before the day turns more “driving and switching towns.”
Potential drawback: with only 30 minutes, you won’t have time for anything elaborate like a long stroll or a longer meal break. Think quick views, then back on the bus.
Madalena do Mar: banana plantation time and sunset/sunrise bragging rights
Next comes Madalena do Mar with the banana plantation stop. You’re given about 30 minutes, which is short but timed for quick wandering and photos.
The standout detail here is the claim that this is the only spot on the island where you can see a perfect sunrise and sunset. Even if you don’t obsess over the exact sun angle, the fact that the area is known for this means the town sits in a view corridor that’s worth experiencing.
This is also a good stop for anyone who wants a more “agriculture side of Madeira,” not just coastline. The south coast isn’t only pretty scenery; it’s also farmed terrain.
Practical tip: wear something comfortable. A short plantation stop is still outdoors, and you’ll move around more than you expect in that half-hour.
Calheta: sugar cane factory option and an artificial sand beach
Calheta is built for variety. You get about 30 minutes, plus the possibility to visit a sugar cane factory.
There’s also an artificial sand beach here, which is a nice twist on the pebbled beaches you’ve likely already seen. That difference matters visually and physically: it changes where people gravitate, how the shore looks, and the overall feel of the town.
One consideration: the sugar cane factory visit is listed as a possibility. That means you shouldn’t build your entire day on that one exact indoor stop. Go with curiosity for the coastline first, then treat any factory time as a bonus.
Quinta Pedagógica dos Prazeres: eco farm and tea house (ticket not included)

This is one of the stops that can add personality to the day. You get around 20 minutes at Quinta Pedagógica dos Prazeres for an ecological farm and tea house.
Here’s the key logistics point: admission is not included for this stop. So if you want to do the tea house part, budget a little extra or plan on skipping the ticket if it’s not a priority for you.
This is also the most likely point in the day where you’ll feel the pace change. Twenty minutes isn’t long, but it can be enough to step inside, see how the tea experience works, and grab a quick sip if that’s your thing.
Best use of this stop: if you enjoy small, locally themed places, prioritize it. If you’re mainly into scenery, you’ll still enjoy the setting, but you might move a little faster through it.
Ponta do Pargo: far-west views and a lighthouse-cliff option

This is where the day starts to feel like a proper finale. Ponta do Pargo comes with about 1 hour 30 minutes, plus the chance to visit the lighthouse—a local heritage landmark on a cliff 300 meters above sea level.
That 1.5-hour window matters. It gives you time for:
- a viewpoint wander
- photos without rushing
- a slower lunch/snack rhythm if you time it right
The lighthouse setting is the main draw. It’s not just a tower; it’s an elevated cliff experience over the far west of the island. Even on an average day, the height and exposure to the ocean make it memorable.
Potential drawback: because it’s on a cliff, conditions can feel windy or cooler than the lower coast. Bring a light layer if you run cold easily.
Paul do Mar: fishing village charm and a famous surf spot
Paul do Mar is a compact breather. You get around 20 minutes, and the focus is a picturesque fishing village with a pebbled beach plus the fact that it’s known as a surf spot.
If you’ve been chasing views all day, this stop gives you something more grounded. It’s the kind of place where you notice details: boats, sea edges, and the casual local coastal rhythm.
Because the time is brief, you’ll want to pick your moment—do you want photos first, or do you want a quick walk along the shoreline? I’d do photos first so you don’t end up sprinting to catch the right light.
Jardim do Mar: promenade stroll and old mill ruins from sugar days
The last stop is Jardim do Mar, with about 20 minutes for a seaside promenade. You’ll also see ruins of an old mill, which point to the area’s sugar wealth in the past.
This ending works for two reasons. First, it’s a gentle way to close the day rather than adding another long climb or timed attraction. Second, the mill ruins connect the dots between what you’ve seen: agriculture, sugar history, and the way coastal communities grew.
If you enjoy a short walk with a view, this is a good final stretch. If you’d rather be done and head back, you can still capture the key promenade shots without needing to linger.
Food plan: make lunch and snacks easy
This is one of those tours where you should plan like a local. Lunch and snacks are not included, and you’re told you can bring your own food.
For your sanity, I’d treat this as a picnic strategy:
- Pack a simple meal you can eat outdoors
- Bring a drink (water matters on any road trip)
- Keep snacks small so you’re not stuck with something messy during quick stops
Because the day includes multiple short breaks, “food at the right time” is easier than “food at every stop.” If you can, time your snack in a place where you can sit for a few minutes—Ponta do Pargo’s longer stop can be a good candidate.
What to watch for with guide commentary on local events
The tour relies on a live guide to connect the dots, and that’s usually a highlight. In one piece of feedback, there was disagreement about how a local fire started, based on what the guide said.
So here’s my practical take: if a topic is sensitive or politically charged, listen, then ask follow-up questions if you really care about accuracy. A good guide can still be wrong, and wrong information spreads fast. Your best move is gentle curiosity: ask how they know what they’re telling you.
The good news is that this kind of tour also tends to be strong on the basics—route, timing, and explaining why each place fits the story of the south coast.
Group size and pacing: what this day trip feels like
With a maximum group size of 18, you’re less likely to feel lost or stuck behind a crowd at each stop. It’s still not a private tour, though. Expect:
- quick boarding and unboarding
- short photo windows
- a pace that favors seeing several areas over spending half the day in one place
Most people can participate, so the core experience is open to a wide range of visitors. That said, the stops are mostly about viewpoint time and walking around at each town, not long hikes or museum-style wandering.
Who should book this south coast tour
This fits best if you:
- want a guided route that covers a lot of south coast highlights in one day
- like quick scenic stops—beach towns, viewpoints, and small heritage moments
- enjoy agriculture-adjacent stops like the banana plantation and the eco farm/tea house area
- prefer a group day trip that stays under control with 18 people max
You might want to choose something else if you:
- need long time at a single place
- dislike feeling rushed during short stops
- want full lunch included (here you bring your own)
Should you book the Go South Tour on Madeira?
If you’re trying to get the south coast story without building your own day with driving, this tour is a strong option. The value is real: pickup in Funchal, insurance, live English commentary, and mostly free admission stops add up to a day that doesn’t feel like you’re paying mainly for transportation.
My main reason to say yes: the route combines coast beauty with food-and-farm style stops, ending with the far-west area where the lighthouse cliff can make the day feel like it had a payoff.
If you hate extra admissions surprises, plan for one ticket you may pay: the eco farm and tea house stop. And if weather is questionable, stay flexible—this tour requires good conditions.
FAQ
FAQ
How long is the Go South Tour on Madeira?
It’s about 7 hours 45 minutes.
What does the tour cost?
The price is $46.91 per person.
Is pickup available in Funchal?
Yes. Pickup is offered, and there are two meeting points in central Funchal (one near the cable car station area in the old town, and one at Rotunda do Infante roundabout). The tour ends back at the meeting point.
What language is the live commentary?
The tour includes live commentary in English.
Is the ticket mobile?
Yes, you’ll receive a mobile ticket.
Is lunch included?
No. Lunch and snacks are not included, and you can bring your own.
Are there any stops with admission fees?
Most stops note free admission, but the Quinta Pedagógica dos Prazeres stop lists admission as not included.
How many people are in a group?
The tour has a maximum of 18 travelers.
Does the tour run every day?
The schedule shown lists Wednesday: 8:30 AM to 9:00 AM.
What happens if the weather is poor?
This experience requires good weather. If it’s canceled due to poor weather, you’ll be offered a different date or a full refund.
























